As a highly skilled branding professional with over 20 years of experience, I bring a wealth of knowledge to the table. My experience includes managing and leading a diverse range of complex brands such as Colgate-Palmolive, Mars, Mars Ice Cream, Dove, Lipton, Siemens, FedEx, Land Rover, KLM, and Citibank. My approach to branding is comprehensive, encompassing everything from brand story, brand architecture, and brand positioning to strategic design relaunches, adaptations, extensions to execution across multiple touchpoints such as in-store activations, digital, and PR. In addition, I have a proven record of improving design processes, enhancing operational efficiency and effectiveness, and delivering scalable solutions on a regional and global scale. In my previous work, I was able to lead and build high-performing teams by creating a culture that values both creativity and business objectives. By prioritizing clear communication and collaboration with all stakeholders, I was able to meet everyone's needs and support project success. I am proud to have played a role in achieving positive outcomes for my teams and organizations through my unwavering commitment to design. I am eager to bring my expertise and experience to your brand to help it reach its full potential.