New range design
Objective
Introduce Dove therapy to GCC market as the go-to brand for hair problems. The goal is to penetrate the high-end hair care market by introducing a cost efficient day-to-day solution for hair problems that women tend to postpone by developing a distinct graphic identity and assets for the Dove therapy range reflecting efficacy while staying true to Dove's BPM.
Introduce Dove therapy to GCC market as the go-to brand for hair problems. The goal is to penetrate the high-end hair care market by introducing a cost efficient day-to-day solution for hair problems that women tend to postpone by developing a distinct graphic identity and assets for the Dove therapy range reflecting efficacy while staying true to Dove's BPM.
Launch Campaign
Campaign idea
ʻRepair damaged hair, the secret is in the serum'
Activation Idea
ʻSeek hair therapy
ʻRepair damaged hair, the secret is in the serum'
Activation Idea
ʻSeek hair therapy
Deliverables
Key visuals, digital,POS material, promotion
Key visuals, digital,POS material, promotion
