New range design
Introduce Dove therapy to GCC market as the go-to brand for hair problems. The goal is to penetrate the high-end hair care market by introducing a cost efficient day-to-day solution for hair problems that women tend to postpone by developing a distinct graphic identity and assets for the Dove therapy range reflecting efficacy while staying true to Dove's BPM.
Launch Campaign

Campaign idea
ʻRepair damaged hair, the secret is in the serum'

Activation Idea
ʻSeek hair therapy
Key visuals, digital,POS material, promotion
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