Signal- Cavity Fighter
How to enter the Cavity fighting benefits growing segment with signal via introducing new super cavity fighting solution with double calcium. Align with the existing brand principles and pack architecture set out by Signal brand.

Objective and Approach:
To raise awareness and bring forward the efficacy of the brand on the importance of making the teeth stronger by cavity fighting 
with Double calcium. A fully fledged launching campaign across multiple-touch points to communicate that clearly while reflecting the benefit of the product.

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