V8 men Deodorant launch Campaign
Objective
Gain share and establish a connection with men through their emotions, desires, feelings and dreams, around the world of cars to reinforce Rexonaʼs position as THE top performance deodorant for Men.
Gain share and establish a connection with men through their emotions, desires, feelings and dreams, around the world of cars to reinforce Rexonaʼs position as THE top performance deodorant for Men.
Product Proposition
Rexona Men wonʼt let me down, even when Iʼm driving at 300 km/h
Rexona Men wonʼt let me down, even when Iʼm driving at 300 km/h
Campaign Idea
ʻJust in case you sweat inside a carʼ
ʻJust in case you sweat inside a carʼ
Result
# 1 Carrefourʼs category variant during the first 3 months of sales in UAE reaching the highest SOM ever with 45.2%
